Before me and my group filmed our pitch, we went our school and asked students questions of what they thought of advert, do they like the product we are advertising and would they recommend it. We thought the best place to do the questionnaire was at school because the age group we are aiming for our young teens and young adults. After the questionnaire was done and we had got our target audiences feedback, we had considered the feedback we have received. This is because it was useful of what to do for our advert, this questionnaire helped to get a better understanding of our target audience and know what they like and dislike about our advert. For example, because our advert is about football we had went around and asked what the students thought about our advert and they thought the advert idea was good.
Doing some further research from the answer we received from the questionnaire we did have to sit down as a group and go through some changes about how we show our advert. For example, on our third slide when spoke about our final we had of people talk about Mars. We had gotten our idea from the mars advert but because of copyright issues we decided to change the football game by making it in a school and their students and the player was playing lousy. This made us rethink our decision because we don't want to look like we copied Mars and we had feedback telling us that Crunchie is not something you would associate with football. This is true because when doing some research on Crunchie advert we saw that Crunchie adverts never advertised their chocolate in that kind of way. This feedback had helped us because now we have this feedback from our target audience we know not many people will like it, so we have decided to meet up and to discuss the idea of how we will do our advert. This will then help us to get come up with an advert that is appropriate for Mars and will be something the audience will enjoy.
Our target audience is 11-19. Even though me and my group will be changing our advert our target audience will stay the same. This is because our advert will be school based and the advert would mostly stand out to our target audience as they are still in the school. However, considering we will be changing our advert we feel it people will like this advert because many people had said they would prefer to watch Alberta's one as it would be more funny and would make sense. This advert is also suitable for our target audience and even younger ages because it doesn't encourage bad things that kids would mislead so we wouldn't get any complaints from the people or even have to get ASA or Ofcom involved. This did give us a better of our target audience as we were able to see our original advert idea would not be as successful as we first thought. This helped us to know what our target audience liked so we can change it to advert that they will watch.
However, on our presentation we have not spoke about target audience in detail so when we have made changes to our advert we will make a slide for our target audience so it's more clear.
During the planning process of our idea me and my group had looked up the legal and ethical constraints on the Ofcom website. This helped us to know the do's and dont's of what to put in our advert. We had went onto the rules for food and children to know what was acceptable. We had find out that we should encourage children to copy the things they see on adverts so they shouldn't see things that is a risk and would put them in danger. Because our new idea would be about a boy saving his crush from something heavy we would need to put on a warning beforehand so kids know not to try this. We also saw that we should not encourage unhealthy eating/lifestyle.
While on the website we had looked up the rules for food. We saw we should not mislead our audience and should always be truthful because it can end badly for us. We had showed a clearly understanding of the rules on our presentation that we understood what we should do and not do, however we did not talk about it more detail and be more clearer, so we know that we understand we cannot do and show certain things on our advert.
When it came to a decision of thinking of a channel to place our advert everyone at first thought of BBC three. This is because a lot of young people watch this channel and the time BBC three starts is 7 and a lot of people would be on this channel because of shows. However because BBC three had moved our next channel is E4. This is the next channel that many young teens watch. We thought E4 would be a good place to watch to put it on because it is also a popular channel. And because our advert is a weird and bizarre we thought E4 would be perfect because they also are weird, which would make our advert fit right in. The TV show we decided to put it after was 'the big bang theory' this is because that show is a popular show and we know when this show is on, there would be more people on E4. The time we had decided would be 6pm because this is when most people are back from work and school and would be relaxing with their family, so there would be more people show our advert too. When we had received for the channel we had decided to advertise our chocolate on there was no feedback that made us want to change our choice. This is because people also agreed with us and thought we made a good choice. On our last slide we showed a good understanding of our choice of advert and had showed screen shots of the costs and the schedule of the E4 show and adverts.During our planning process we weren't worried that our competitors would affect our planning because there are not many popular chocolates have honeycombed in their chocolates and are as popular as Crunchie. This made it more easier as even though we do have competitors they weren't much of a threat to us. In slide nine we had talked about competitors and showed pictures of them but hadn't been clear on it, which means me and my group would need to go back to our presentation and make it clear for others.
During our pitch I believe me and my group could have been more confident when we were talking for each slide. We all stuttered in a way and sometimes weren't clear about specific things. I would like to change the fact that we were in a way shy. What I would like to do differently is that before we had gone up to talk about our advert idea, we should've went through each slide in more detail so when up there we weren't looking silly but were explaining things correctly. What I would like to do differently is the tone of our voices. We were quite low and dull. We weren't enthusiastic much and sometimes we spoke quietly and had to repeat ourselves. What I would've liked my group to do is speak louder and even sound more energetic. Another thing I would've like to changed about our pitch is the way we were standing. We were all stiff and just stayed in the same place. Even if there weren't much space to move around we could've used our hands when talking about something and even point out something so we didn't look stiff.
The overall feedback had helped my group better because it allowed us to take into consideration how the football idea we had done was not really the best. Thinking about it with our group we realised we wouldn't be able to get it done to a good standard as everyone as it would be a mess. People have fourth period and would not be able to attend, we would need a teacher to supervise us and they may be busy and ale school closes at a certain time. We would need a lot of people so the advert would look realistic. It would be time consuming if people didn't show up or if we had to look for people. Most of our feedback was just that Crunchie was not the best for a football advert, which really helped us to change our advert to something our target audience would enjoy. Even though during our pitch we weren't good at explaining I liked that when someone was struggling with something we would help each other out by carrying on for that person.
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