Unit 30 - Production schedule

As a group we came together and came up with a production schedule. This would be helpful because we can set up dates and times for when people are free or have a lesson. This lets us know when the  other is busy and when we are free. 

Unit 30 - Risk assessment

Risk assessment 

Hazards	Risk rating (High, medium, low)	Controls
Falling objects	Medium	Because we are doing an advert where some objects have to fall on girl we have to make sure nobody is around so they don’t get hit instead and get hurt
Bags and equipment	Medium	To make sure that nobody trips or falls on any equipment and bags we should leave them in a classroom or put them somewhere which wouldn’t cause an accident.
Disturbance	Low	So we don’t bother people during their teaching times and they don’t bother us during ours we should shoot after school
Wires	Medium	Make sure all wires have been cleared because somebody could trip injuring themselves
Food and drink	Medium	Keep food and drink clear when filming unless essential as we could spill drink on the wires causing problems and keep unnecessary food away

Unit 30 - Pitch reflection

Before me and my group filmed our pitch, we went our school and asked students questions of what they thought of advert, do they like the product we are advertising and would they recommend it.  We thought the best place to do the questionnaire was at school because the age group we are aiming for our young teens and young adults. After the questionnaire was done and we had got our target audiences feedback, we had considered the feedback we have received. This is because it was useful of what to do for our advert, this questionnaire helped to get a better understanding of our target audience and know what they like and dislike about our advert. For example, because our advert is about football we had went around and asked what the students thought about our advert and they thought the advert idea was good.

Doing some further research from the answer we received from the questionnaire we did have to sit down as a group and go through some changes about how we show our advert. For example, on our third slide when spoke about our final we had of people talk about Mars. We had gotten our idea from the mars advert but because of copyright issues we decided to change the football game by making it in a school and their students and the player was playing lousy. This made us rethink our decision because we don't want to look like we copied Mars and we had feedback telling us that Crunchie is not something you would associate with football. This is true because when doing some research on Crunchie advert we saw that Crunchie adverts never advertised their chocolate in that kind of way. This feedback had helped us because now we have this feedback from our target audience we know not many people will like it, so we have decided to meet up and to discuss the idea of how we will do our advert. This will then help us to get come up with an advert that is appropriate for Mars and will be something the audience will enjoy. 

Because we are considering to change our advert, to help us get an idea of what Crunchie is like we had went YouTube and looked Crunchie adverts. What we found out was Crunchie adverts are upbeat, fun, colourful, musical and bizarre. This helped us out on what type of adverts Crunchie do as before we came up with a final idea everyone had their own ideas. On our second slide of our presentation we had talked about everyone in my groups idea. After we had showed that slide a lot of people had commented on a specific idea we had showed. A person in my group called Alberta had come up with a good idea that was like the Crunchie adverts. Its funny as it would make people laugh and it would be fun and bizarre just like the adverts we saw. Alberta advert idea was to have a boy walking and he sees his crush. His crush is about to have something fall on her and he eats a Crunchie and saves her. This idea would be good because not only is it something that relates to the Crunchie adverts but after our pitch when we had our feedback many of our classmates had liked that idea more than the football. 



Our target audience is 11-19. Even though me and my group will be changing our advert our target audience will stay the same. This is because our advert will be school based and the advert would mostly stand out to our target audience as they are still in the school. However, considering we will be changing our advert we feel it people will like this advert because many people had said they would prefer to watch Alberta's one as it would be more funny and would make sense. This advert is also suitable for our target audience and even younger ages because it doesn't encourage bad things that kids would mislead so we wouldn't get any complaints from the people or even have to get ASA or Ofcom involved. This did give us a better of our target audience as we were able to see our original advert idea would not be as successful as we first thought. This helped us to know what our target audience liked so we can change it to advert that they will watch. 

However, on our presentation we have not spoke about target audience in detail so when we have made changes to our advert we will make a slide for our target audience so it's more clear. 


During the planning process of our idea me and my group had looked up the legal and ethical constraints on the Ofcom website. This helped us to know the do's and dont's of what to put in our advert. We had went onto the rules for food and children to know what was acceptable. We had find out that we should encourage children to copy the things they see on adverts so they shouldn't see things that is a risk and would put them in danger. Because our new idea would be about a boy saving his crush from something heavy we would need to put on a warning beforehand so kids know not to try this. We also saw that we should not encourage unhealthy eating/lifestyle. 

While on the website we had looked up the rules for food. We saw we should not mislead our audience and should always be truthful because it can end badly for us. We had showed a clearly understanding of the rules on our presentation that we understood what we should do and not do, however we did not talk about it more detail and be more clearer, so we know that we understand we cannot do and show certain things on our advert. 

When it came to a decision of thinking of a channel to place our advert everyone at first thought of BBC three. This is because a lot of young people watch this channel and the time BBC three starts is 7 and a lot of people would be on this channel because of shows. However because BBC three had moved our next channel is E4. This is the next channel that many young teens watch. We thought E4 would be a good place to watch to put it on because it is also a popular channel. And because our advert is a weird and bizarre we thought E4 would be perfect because they also are weird, which would make our advert fit right in. The TV show we decided to put it after was 'the big bang theory' this is because that show is a popular show and we know when this show is on, there would be more people on E4. The time we had decided would be 6pm because this is when most people are back from work and school and would be relaxing with their family, so there would be more people show our advert too. When we had received for the channel we had decided to advertise our chocolate on there was no feedback that made us want to change our choice. This is because people also agreed with us and thought we made a good choice. On our last slide we showed a good understanding of our choice of advert and had showed screen shots of the costs and the schedule of the E4 show and adverts.


During our planning process we weren't worried that our competitors would affect our planning because there are not many popular chocolates have honeycombed in their chocolates and are as popular as Crunchie. This made it more easier as even though we do have competitors they weren't much of a threat to us. In slide nine we had talked about competitors and showed pictures of them but hadn't been clear on it, which means me and my group would need to go back to our presentation and make it clear for others. 


During our pitch I believe me and my group could have been more confident when we were talking for each slide. We all stuttered in a way and sometimes weren't clear about specific things. I would like to change the fact that we were in a way shy. What I would like to do differently is that before we had gone up to talk about our advert idea, we should've went through each slide in more detail so when up there we weren't looking silly but were explaining things correctly. What I would like to do differently is the tone of our voices. We were quite low and dull. We weren't enthusiastic much and sometimes we spoke quietly and had to repeat ourselves. What I would've liked my group to do is speak louder and even sound more energetic. Another thing I would've like to changed about our pitch is the way we were standing. We were all stiff and just stayed in the same place. Even if there weren't much space to move around we could've used our hands when talking about something and even point out something so we didn't look stiff. 


The overall feedback had helped my group better because it allowed us to take into consideration how the football idea we had done was not really the best. Thinking about it with our group we realised we wouldn't be able to get it done to a good standard as everyone as it would be a mess. People have fourth period and would not be able to attend, we would need a teacher to supervise us and they may be busy and ale school closes at a certain time. We would need a lot of people so the advert would look realistic. It would be time consuming if people didn't show up or if we had to look for people. Most of our feedback was just that Crunchie was not the best for a football advert, which really helped us to change our advert to something our target audience would enjoy. Even though during our pitch we weren't good at explaining I liked that when someone was struggling with something we would help each other out by carrying on for that person. 

Unit 30 - Advertisement Forms

Advertisements

There are three types of adverts that used to sell, inform products or services to members of the public.

Realistic advertisement

This is when an advertisement would engage audiences by showing realistic events. For example, the THINK! Advert is a realistic advertisement due to this advert having a realistic scenario. What we see from the advert are a couple. What we see from this advert is a typical British man watching a game of football while drinking red wine. This can be identifiable to some men and woman as some men may act like this and some woman may have husbands who do this. Furthermore, we see a woman wanting to get picked up due to being in the rain and looks to be the controlling type in the relationship. However, the woman isn’t picked up due to the husband have been drinking. The advert shows us a scenario with them crashing which is negative and another, which is positive, as the husband has been moved to the ‘dogs house’. There is also uplifting music playing in background and even though the man is in the ‘dog house’ it would be better for him to be there then dead. This music is good as the advert states they are alive. Another thing that makes this advert believable is the rain. In this advert it’s iconic and makes it look more real as most of the time it’s raining in Britain and many people can relate.

The primary target audience would be both male and female as it relates to both. This advert would be social interaction for the audiences. This is because people would watch this advert and share this with their friends making more people aware. This would be good because it gives people pleasure knowing they are helping spread awareness of the consequences. This advert is for ages 18 – 50 due to them being able to drive and legal to drink. The socio class is for all classes and would be for both races.

Another realistic advertisement used is the Sainsbury’s advert. This is an advert for food, and has your typical British family. With the kids playing and the mum making food. From this advert you already know the target audience is for mums and they engage mums by showing healthy food and the son eating it so show’s mum’s if you buy from here you can get your kids to also eat healthy. In this advert the mise-en-scene also makes it believable as its been filmed in a house. If it were anywhere else then it wouldn’t be as believable and appealing to the audience. The iconography from this ad is the messy kitchen and the kids playing. This is something that can make Mother’s relate too as their children must be messy.

The primary target audience would appeal to middle aged mums who tend to do weekly shopping. This ad would also be a personal identification as mums can relate to what is happening in this ad. The ages the ad applies to would be 21 – 65 and the socio class would also be for B-D and would apply to all races.

Non - realistic advert

This is when scenarios are hard to believe due to the special effects being used on characters and narratives. This type of advert makes it hard to believe because what happens in this advert wouldn’t happen in real life.

An example of a Non – realistic advert is the Cadbury gorilla advert. This advert shows a gorilla putting on headphones and playing the drums to ‘in the air tonight’. Using this type of advert brings out the audiences imagination and would even make them laugh, as this wouldn’t happen in real life. It would also stick into their minds because the advert is so bizarre. The lighting, which is being used, is artificial and is used to make the gorilla stand out and have the audience’s full attention on when he is playing the drums. The advert also starts off with the gorilla in a close – up and then zooms out to a long shot when it puts the headphones in. This creates a shock and laughs from the audience, as they weren’t expecting that.

The target audience for this would be for Male and Female. This advert would be a social interaction due to the gorilla playing drums, making people shares this video with their friends so they can laugh and maybe sing a long, making the advert popular. The pleasure people would get from sharing this with their friends is laughing at it with people but also seeing edits people would make out of the ad. The ages would be for 6-40 as the advert is funny and weird. The ad would also apply to all races and the socio class would be C1 – E.

Another example, of a non- realistic advert is the McVities kitten advert. The advert shows kitten coming out of the McVitites chocolate biscuits. Using this type of advert would apply to working people as it shows people at a job and would imply that after a long day have some biscuits and relax. This advert would make people laugh and coo at the kittens being shown. In the background when the kittens are being shown is a violin being shown. This just makes the kittens cuter to the people watching.

The target audience is for both male and female. This ad would also be social interaction, as people would also talk about this ad to their friends. This makes them not forget about the ad, as it’s so weird and cute. The ages would be 6 – 60. It would apply to all races and the socio class would be C1 – D.

Animation

Engages an audience by selling a product imaginatively. It is limitless coming up with ideas for an animated advert because you can do anything to sell your product.

An example of animation advertisement is the ad for the England rugby team. The advert shows rugby players getting taller and taller until they see a kid putting a poster of them up. It also shows people cheering for the giants. The codes and conventions shown in this ad are the sound of cheering. This would get people excited for rugby as they watch it. This advert would be for ages 6 – 50 as it cartoons but the advert has a message behind it that adults would be able to pick up.

The primary target audience would be Male while the secondary target audience is female. This ad is a social interaction as this ad shows the rugby season starting up getting people who enjoy the sports get excited and talk to their friends about the advert. This is because more men are into rugby than woman and they would take interest in this advert. This ad is a social interaction as this ad shows the rugby season starting up getting people who enjoy the sports get excited and talk to their friends about the advert The socio class is for all classes as anyone can watch rugby and is for all races.

Documentary

This gives a real life feel to a product or service as it adds believability into adverts.

A documentary ad I choose to use for my example is the NSPCC helpline. This ad shows kids looking upset, scared and alone. In the background there is also sad music playing and the voices of the kids talking about what is happening to them. This makes viewers emotional as to what is happening to the kids. Using all this will make them call up the company so they can find a way to help the kids. The direct address also makes the audience feel like they are being spoken too, as the kids are looking at the camera and speaking, this makes the audience sympathise for the kids as it makes them feel bad to what is happening to them. This ad would apply to ages 18 – 45 as those ages could donate money to help the children, which are in need of help.

The use of the close – up and slow pace edits is used in the ad to extract guilt from the audience. This is all used to make the audience feel sad to what is happening to these kids.

The target audience for the advert is both genders. This advert would be both personal identification and social interaction. As people who may be going through this can call up the helpline if they are in need of help. It’s also a social interaction because people could share this with others making the ad known to others and let people give money to the company. The pleasure people would get from this knows they have done something good and helped a child that was in danger.

Talking heads

Allows actual people to explain benefits of products and services. As we watch this we imagine they are 'real people' opposed to being actors. This makes us believe that the answer or reaction of the person on screen must be real. This makes the product from the company more trustworthy.

An example of talking heads is Asda price guarantee. Using this type of ad is effective because they ask normal people like us. We can relate to these adverts as they are also everyday people in them. They aren't celebrities and they are just like us. This is effective because the women from the ad look happy as they got a good deal, this makes the audience think if they shop at Asda's they will also be leaving happy and with good prices. The ages this advert would apply to is 20 - 50.



The primary target audience would be women as it applies to them and because there are mostly women in the advert. This ad would also be social interaction as people can share this advertisement and people who haven't seen this advert can know what is happening, gaining Asda more customers.

Stand alone

One - off ads that are designed to have deep emotional impact on audiences through strong messages and memorable narratives

A good example of a stand alone is the Sainbury's advert. This advert was during Christmas and showed soldiers from German and British in the trenches coming together for Christmas by playing football and bonding with each other. This advert is very strong and would make the audience emotional. This type of ad has a deep message, as it shows two enemies coming together on Christmas. It shows people that Christmas is a time to come together with family, friends and having forgiveness.

The primary target audience would be both genders because its Christmas and is about people coming together. The classes which this advert would apply to would be C1 - E as mostly these adverts and the shopping market would apply to them. This would also apply to all races.


Series

This offers audience a chance to engage with characters as their story goes on over a period of time.

In the series of the BT ads we see a grown up Joe from the BT series getting ready to move in with his new flatmates. The banter and the weird roommate makes the ad funny and intriguing to watch. This could be identifiable to university students as they may have experienced this. We also see from the advert that the girl is going to be the smart one due to her serious face, while the two guys are odd and goofy. Even if this advert appears to be annoying it is memorable as people will remember them. By making a series of ads the audience are able to like or dislike these characters, grow with them , learn more about them and begin to grow closer to these characters.

The target audience for this ad is for both genders. This is because it has both boys and girls and is funny. This advert would be social interaction and even a personal identification because people who may have experienced this can share this with their friends. The socio class for this advert is C1 - D.

Unit 30 - Advertising Standards Authority Rulings

Flora buttery 

The animated TV advert had received 138 complaints. The advert showed two kids walking in on their parents 'wrestling' in their bed. The complaints made about this advert was that it was offensive and unsuitable for children to see. However, the ad was then not ruled out as it did not contain any sexually graphic or distressing scenes. They came to this decisions as their was nothing in this advert that was inappropriate. There was no nudity or unpleasant scenes that would make it bad for a younger audience to see. Some children may not even understand what the advert is about. To conclude I agree with the ASA to not upheld this advert as you don't see anything. The cartoon doesn't show the parents in bed and they aren't making any noises which would send kids the wrong message.

XLS-Medical Max Strength

Last year the XLS-Medical Max Strength had 200 complaints as it showed two fit women using the pills so they could fit into their holiday clothes. Many people disliked this advert because it showed two woman who did not need to lose weight taking these pills. People complained that it promoted unhealthy body image, particularly young girls who suffers from eating disorders. The ASA had ruled of the actress' "already healthy slim appearance" with her "poor body image and confidence" created the impression that weight loss was desirable. The ad was then taken off TV and the company was then advised to ensure their products aren't presented like that again. In my opinion I agree with the ASA and the complaints for taking this advert down as it could do some damage to young girls who issues with their body. The two slim woman on TV are fit and healthy and give the impression that they need to be Skinner to be pretty. Furthermore, this pill is for people who want to lose weight and the actresses should've been people who are overweight and want to lose. 

Save the children fund

Another ad that had received a lot of complaints was 'save the children fund'. It had received 614 complaints as it showed a woman giving birth to a baby with the help of a midwife. Many people complained that this ad was offensive, inappropriate, overly graphic and distressing to show a woman giving birth on TV. Many people did not like the idea that the ad was so graphic. Complaints received talked about younger audiences being too young to see this and that it would make it upsetting for woman who cannot have kids or woman who have gone through miscarriage. They also spoke about not being clearly warned about the idea so people did not have the chance to think whether they wanted to see the ad. They came to this decision to not upheld the ad and put it on around later times at 9 pm so younger audiences wouldn't watch this type of ad. Finally I agree with ASA to put the ad on for later times so younger audiences wouldn't have to view this. This advert is mostly for adults so should be put on at the time when kids are asleep.